What Happened To The Milk In Animal Farm

In June 2019, undercover footage of appalling fauna corruption at a dairy farm that supplied milk to Fairlife went viral, prompting many customers to boycott the "ultrafiltered" milk company that had claimed to intendance about animate being welfare.

Now, as we come up on the two-year anniversary of the Fairlife milk brute abuse controversy, many are wondering exactly what happened at Fair Oaks Farms, why exactly people are boycotting Fairlife, and what they can practice to stop animal abuse.

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In case you need a refresher, hither'southward a epitomize of the Fairlife investigation.

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A Fairlife milk investigation revealed animal abuse at Fair Oaks Farm.

In early 2019, an investigator from the animal rights organization Animal Recovery Mission (ARM) went hole-and-corner by getting a job as a "milker" at Fair Oaks Farms in Indiana, which supplies milk to Fairlife (among other companies), according to the organization. He took undercover footage of the dairy farm during his few months working there, providing ARM with "undeniable prove of inherent cruelty subjected daily to dairy cows within industrialized food production systems."

In June 2019, ARM published a video (alarm — it's vicious) of the investigator'southward most shocking footage, which speedily went viral. People all over the globe were horrified to see evidence of such unnecessary abuse at the farm.

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"Employees were observed slapping, kick, punching, pushing, throwing and slamming calves," ARM said in a statement at the time, as per TODAY. "Calves were stabbed and beaten with steel rebars, striking in the mouth and face with difficult plastic milking bottles, kneed in the spine, burned in the face with hot branding irons, subjected to extreme temperatures, provided with improper diet, and denied medical attention."

"This resulted in extreme pain and suffering by the calves, and in some cases permanent injury and even death," the statement continued.

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As ARM noted, both Fair Oaks Farms and Fairlife have built their brands effectually animal welfare. "Ensuring that the animals who provide fairlife dairy products are cared for and cared almost is a superlative priority for fairlife," reads Fairlife'southward website, while Fair Oaks Farms claims to be "committed to ... caring for our animals."

Claims similar these inspire people to cull these products, considering they believe that they are meliorate. However, this footage was a wake-upwards telephone call to dairy consumers everywhere.

Customers responded past boycotting Fairlife milk.

Shortly later the footage came out, many consumers vowed to boycott Fairlife, and purchase milk from other dairy brands instead. Others boycotted dairy entirely, and switched to not-dairy milk, cheese, and ice cream.

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Unfortunately, the practices seen on Fair Oaks Subcontract are not uncommon in the dairy industry. While Fairlife's investigation went far more than viral than any other clandestine footage from a dairy farm has, there have been many other videos and documentaries revealing animal cruelty across the dairy manufacture and creature agriculture industry every bit a whole.

But the most powerful motility came from the midwestern grocery stores who really stopped selling Fairlife products — including Gem-Osco, Tony's Fresh, Casey'southward, and Family unit Limited, according to TODAY.

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Here'south how Fairlife and the Coca-Cola Company responded to the controversy.

Fairlife is owned by the Coca-Cola Company, and the corporation responded to the hush-hush footage by stating that Fairlife immediately stopped sourcing milk from Fair Oaks Farms after the footage was released, and that Fairlife planned to launch an animal welfare advisory council of experts.

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You tin can read more than nearly the audits that Fairlife pledged to take on the brand'due south website; nonetheless, the brand did claim to already have governance measures in place before the investigation, and so many customers may observe it difficult to trust these new procedures.

ARM's Fairlife investigation proved that there is no mode to truly know what is happening backside a farm's closed doors. The system put out a few calls to action to people who were afflicted by the heartbreaking footage — ARM asked people to sign its petition, to ask stores to stop carrying Fairlife, and to exit dairy products off their plates.

Source: https://www.greenmatters.com/p/fairlife-milk-animal-abuse-what-happened

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