Fans of Italian professional soccer social club Juventus have used the Socios platform to vote on the song to be played when they score a goal in their domicile stadium.

The voting marked the first-ever poll held on Socios, a tokenized fan-voting platform for sports, and a real apply-instance of the team's branded token JUV, according to a January. 6 blog mail service. Post-obit the poll initiated in December, fans take chosen Vocal ii past Blur as the new vocal which will play at Juventus' Allianz Stadium every time the squad scores a goal.

Giving a phonation to fans around the world

The web log noted an effective inclusion of the poll participants, with thousands of fans from around the globe taking part in the voting. Alexandre Dreyfus, CEO of Socios, spoke with Cointelegraph on the event's significance in the history of utility tokens, saying:

"Till now about of the utility tokens we've seen were about protocol and layers. At that place were near blockchain itself. For i of the first fourth dimension, you lot tin see the utility of a blockchain-based asset that is used in real life by real people. It is very early on stage and that was a debut but it happened. We use blockchain for 2 reasons. One is creating a limited corporeality of 'Fan Tokens' which are fungible tokens (ERC20 on Chiliz Proof of Say-so chain for now) that give a voice to fans all over the earth, but besides we utilize blockchain for the fairness and transparency of the vote."

Plans for farther expansion

Dreyfus revealed that Socios — which runs on the Chiliz blockchain using its native CHZ token — is preparing to run similar polls with other soccer clubs, including Paris Saint-Germain, Atletico Madrid, Galatasaray, West Ham, and As Roma, in the adjacent few weeks. As well, Socios will expand the token voting option to esports teams.

When asked what it means for the mainstream adoption of blockchain applied science, Dreyfus stipulated that real mainstream utility tokens are far from the narrative of Bitcoin (BTC) and payments. "This is the usage of blockchain for something that is non payments, and that was conceived exclusively because of blockchain. We are not replacing something that was existing before, we have created a new usage and innovation (fan token, influence, etc ...) and we use blockchain to support it," Dreyfus said.

Tokenizing sports

Juventus's branded token had gone through a year-long development earlier it was officially released on Dec. two, 2022. The token's initial price was ii euros ($2.22 at the time) per token, while a limited amount of free tokens were set to be available through the augmented reality characteristic of the Socios.com app, "Token Hunt."

Last October, the Sacramento Kings NBA basketball game team partnered with CryptoKaiju to launch crypto-collectibles. Each collectible is backed by a non-fungible token, pregnant that no two are the same.

Equally Cointelegraph reported in September 2022, French soccer social club Paris Saint-Germain partnered with Socios.com to also launch a token ecosystem.